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Our Mission And Approach

Mission

At Green Thread Media, we believe that powerful storytelling and strategic marketing are essential to driving real conservation impact.

Our mission is to amplify the voices of non-profit organizations dedicated to
fostering science-based environmental stewardship, promoting sustainable land use, and driving action for lasting conservation.

Approach

By weaving together compelling narratives, data-driven strategies, and creative digital outreach, we bridge the gap between conservation science and public engagement.

Our work fuels movements, strengthens nonprofit brands, and turns awareness into tangible change

An owner who knows the outdoors

Nick Werner owns Green Thread Media.

He also owns a wooden rowboat that he built in his garage. He owns 5 fly fishing rods and even more conventional fishing rods. He owns binoculars and tents and canvas work pants and cast-iron cookware and boots on top of boots.

Nick started his career in journalism and public relations, winning national awards for nature writing with the Indiana Department of Natural Resources and publishing the premier hiking guide to Central Indiana. He then transitioned to marketing, with experience in non-profit development and the fast-paced world of selling software.

Having grown up on a cattle farm in the hills and woods of Brown County, Indiana, Nick's passion for marketing is second only to his passion for the outdoors.

See What Our Customers Have To Say

“An incredible service that helps grow our business and revenue”

They surpassed my expectations in every way. From the start, their professionalism, expertise, and commitment to delivering outstanding results impressed me. They conducted comprehensive market research, providing invaluable consumer insights that helped shape our marketing strategy.